Content Marketing
As a freelance contributor for a boutique marketing agency, I’ve contributed writing skills and content strategy insights for clients in trend forecasting and global subjects from hospitality to insurance, always aligning with the client’s voice and goals.
Date: 2021 - present || Role: Content Marketing Writer || Performed for: various clients at boutique agency
Business Goal: Increase top-quality output for boutique agency across clients and verticals
Results: I produced monthly content marketing materials as a reliable content creation partner, and received frequent positive feedback from the agency lead on my contributions, which often need little to no revision upon submission; clients demonstrate their satisfaction with the work they receive; and my skills in writing and content development have expanded into thought leadership, social captions, and long-form blog posts, among other formats.
Project Tasks & Scope:
Content creation—contributed thought leadership articles, promotional content, and global industry trend analysis in alignment with point of view and goals of particular client
Research and information synthesis—interpret and ideate on content brief from agency lead, and/or perform own research on open-ended topics, cohering information into compelling narrative
Quick learning—write authoritatively and clearly on trends and industries with which I have little personal experience, backed by research, conversation, and agency resource material
Feedback incorporation—collaborate with agency lead to refine written work, incorporating feedback on tight turnarounds
AI interest—experiment with AI tools like ChatGPT as starting points for research and synthesis on new projects, allowing for quicker ramp-up times and time to completion
Samples of my work are available upon request.
